Films and Museums in Partnership

Johnny Depp, "The Rum Diary" Premiere at the Los Angeles County Museum Of Art

There's an interesting article today in Artdaily.org about how it is getting increasingly difficult to find art house audiences for certain films and how museums are also finding it difficult to attract crowds to certain events. They blame the "information inundation" for distracting audiences who even open their laptops during a film screening.

This has resulted in a partnership between the film industry, movie stars, and museums:

While fears persist that dramas, foreign-language and older movies by master directors may be crowded out of theaters, most curators remain confident that, over time, nothing will replace the collective experience of seeing a movie on a big screen. They say museums are the perfect place for that. 

But just showing a film is no longer enough. For the premiere of  "The Rum Diary" Johnny Depp not only made an appearance, but he took part in a panel made up of the film's director, Bruce Robinson, and museum curator and former film critic Elvis Mitchell. 


Will audiences stay home in the future watching films on their individual laptops over getting together with like minded strangers in a dark theater to share the experience?

To read the entire article click HERE.